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Last updated: 25 August 2026

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1. About This Privacy Policy

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At Forever Moore by Shelly, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, place an order, contact us, or otherwise interact with Forever Moore by Shelly.

We aim to handle your information responsibly, securely, and only for purposes that are necessary for running our business and providing our products and services.

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2. Who We Are

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Forever Moore by Shelly is the business responsible for your personal information collected through this website.

If you have any questions about this Privacy Policy or how we handle your information, please contact us:

Forever Moore by Shelly
Email: forevermoorebyshelly@gmail.com
Website: www.forevermoore.co.uk

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3. Information We May Collect

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Depending on how you use our website, we may collect some or all of the following information:

• Your name

• Email address

• Telephone number, if provided

• Billing address

• Delivery address

• Order details and purchase history

• Information provided for custom or personalised orders

• Messages, enquiries, reviews, or other communications you send to us

• Information required to process returns, refunds, or customer-service enquiries

When you visit our website, certain technical information may also be collected automatically. This can include your IP address, browser type, device information, approximate location, and information about how you interact with our website.

Some of this information may be collected through cookies and similar technologies.

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4. How We Use Your Information

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We use your personal information only where we have a lawful reason to do so.

We may use your information to:

• Process and fulfil your orders

• Arrange delivery of your purchases

• Take and process payments

• Send order confirmations and updates

• Respond to your questions and enquiries

• Provide customer service

• Deal with refunds, returns, exchanges, or damaged goods

• Create and fulfil custom or personalised orders

• Maintain and improve our website

• Prevent fraud or misuse of our website

• Keep appropriate business, accounting, and transaction records

• Meet legal and regulatory obligations

• Contact you about our products or services where we are legally permitted to do so

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5. Our Lawful Bases for Using Your Information

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Depending on why we are using your information, we may rely on one or more of the following lawful bases:

Contract: We need certain information to process and fulfil your order and provide the products or services you have purchased.

Legal obligation: We may need to retain or provide certain information to comply with legal, tax, accounting, or other statutory requirements.

Legitimate interests: We may use information where it is reasonably necessary for operating, protecting, and improving our business, website, products, and customer service, provided that your rights and interests do not override those interests.

Consent: Where required, we will ask for your consent before using your information for a particular purpose, such as certain types of marketing or non-essential cookies.

Where we rely on consent, you can withdraw that consent at any time.

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6. Payments

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We offer customers the ability to pay for purchases using available payment methods through our website, including credit/debit cards and PayPal, where available.

Payments are processed through the relevant payment providers and payment systems. Forever Moore by Shelly does not normally receive or store your full credit or debit card details.

Payment providers may collect and process personal and payment information in accordance with their own terms and privacy policies.

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7. Wix

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Our website is operated using Wix. Wix may process certain information on our behalf in order to provide website, online-store, security, hosting, payment, analytics, and other services associated with operating our website.

Wix may therefore process information such as website usage information, technical information, account or customer information, and information relating to orders and transactions, depending on the features we use.

For more information about how Wix handles personal information, please refer to Wix's own privacy documentation.

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8. Sharing Your Information

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We do not sell, rent, or trade your personal information.

We may share information with trusted third parties where necessary to operate our business, including:

• Wix and relevant website service providers

• Payment providers, including PayPal and card-payment processors

• Postal, courier, and delivery providers

• IT, security, hosting, or technical service providers

• Professional advisers where necessary

• Government bodies, regulators, law-enforcement authorities, or other organisations where we are legally required to do so

We only share information that is reasonably necessary for the relevant purpose.

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9. International Transfers

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Some of the service providers we use may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the information is handled in accordance with applicable data-protection requirements and that appropriate safeguards are in place where required.

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10. Cookies

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Our website may use cookies and similar technologies.

Cookies may be used to:

• Make our website function correctly

• Remember certain preferences

• Provide shopping-cart and checkout functionality

• Help keep our website secure

• Understand how visitors use our website

• Improve our website and customer experience

Some cookies are essential for the website to operate, while others may require your consent depending on their purpose and the applicable legal requirements.

You can also manage or disable cookies through your browser settings. However, disabling certain cookies may affect the way our website functions.

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11. Marketing

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If we send marketing communications, we will do so in accordance with applicable privacy and electronic-marketing laws.

Where consent is required, we will only send marketing communications where you have provided the appropriate consent.

You can unsubscribe from marketing communications at any time by using the unsubscribe option provided in the communication or by contacting us directly.

Unsubscribing from marketing communications will not affect essential communications relating to an order you have placed.

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12. How Long We Keep Your Information

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We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.

Certain information relating to orders, payments, transactions, and business records may need to be kept for longer periods where required by tax, accounting, legal, or regulatory requirements.

When personal information is no longer required, we will take reasonable steps to securely delete or dispose of it.

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13. Keeping Your Information Secure

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We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no website, online service, or method of transmitting information over the internet can be guaranteed to be completely secure.

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14. Your Privacy Rights

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Depending on the circumstances and the applicable law, you may have rights concerning your personal information, including the right to:

• Ask what personal information we hold about you

• Request a copy of your personal information

• Ask us to correct inaccurate or incomplete information

• Request deletion of your personal information where applicable

• Ask us to restrict certain processing

• Object to certain uses of your personal information

• Withdraw consent where we rely on consent

• Request portability of certain information where applicable

Not all rights apply in every circumstance, and some may be subject to legal exemptions.

If you would like to exercise one of your rights, please contact us using the details provided below. We may need to verify your identity before responding to your request.

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15. Your Right to Object

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You have the right to object to certain processing of your personal information where the law gives you that right.

If we process your personal information for direct marketing, you have the right to object to that processing at any time.

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16. Children's Privacy

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Our website is not intended to knowingly collect personal information from children without appropriate parental or guardian involvement.

If you believe that a child has provided us with personal information, please contact us so that we can review the situation and take appropriate steps.

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17. Third-Party Websites

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Our website may contain links to third-party websites, including social-media platforms, payment providers, or other websites.

If you follow a link to another website, that website will have its own privacy policy and terms. We are not responsible for the privacy practices or content of third-party websites.

We recommend reviewing their privacy policies before providing them with personal information.

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18. Automated Decision-Making

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Forever Moore by Shelly does not intentionally make decisions about customers based solely on automated processing that produce legal or similarly significant effects.

If this changes in the future, we will update this Privacy Policy as appropriate.

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19. Changes to This Privacy Policy

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We may occasionally update this Privacy Policy to reflect changes to our business, website, services, technology, or applicable legal requirements.

The latest version will always be published on this page, together with the date it was last updated.

We recommend checking this page occasionally to stay informed about how we handle personal information.

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20. Complaints

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If you have a concern about how we have handled your personal information, please contact Forever Moore by Shelly first so that we have an opportunity to help resolve the matter.

You also have the right to complain to the UK's data-protection regulator, the Information Commissioner's Office (ICO), if you believe your personal information has been handled unlawfully.

You can find information about making a complaint on the ICO's website.

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21. Contact Us

If you have any questions about this Privacy Policy, your personal information, or how we use your data, please contact us:

Forever Moore by Shelly

Email: forevermoorebyshelly@gmail.com

Website: www.forevermoorebyshelly.co.uk

We are committed to treating your personal information with care, respect, and security.

Thank you for trusting Forever Moore by Shelly.